ABOUT

Since 2010, Chicago-based music marketing blog On Axis Music, written by Hannah Frank, serves up tips, as well as artistic assistance to musicians and organizations. Services include graphic design, writing, websites, promotions, social media management, newsletters, audio and event support. Highlights include partnering with Photographer Roman Sobus, contributing interviews and articles to Chicago Music Guide, and promoting events featured in/on Chicago Tribune, WGN TV, Pioneer Press, and more in a shared goal of serving the broader community with arts and music offerings.

Browse posts:

Mike Ferro’s Special Skill: Marrying Lyrics to Master Guitarist’s Compositions – “Maybe” (Music of Jon Scofield) in New Video by Victor Sanders

“Maybe” is a video of Jon Scofield tune, with lyrics and vocals added by Mike Ferro, by Victor Sanders. Chicago-based composer Mike Ferro’s decade-spanning career includes his special skill of marrying lyrics to master guitarist’s compositions. Similar to “Maybe,” his album Django by Ferro adds lyrics to Django Reinhart tunes....

One Big Goal is One Great Idea

I recently came across Fabiana Claure, a music business maven with programs to help musicians. She shares: Make 1 Big Business Goal for the next year. That’s right, indie musician, even though you wear 18 hats, choose one goal. The goal must also be doable and scale-able, but let’s start with identifying...

Focus on Videos: Mike Ferro Music featured in Videos by Victor Sanders

Chicago musician, vocalist, composer and lyricist, Mike Ferro has released several videos edited by audio engineer and guitarist extraordinaire Victor Sanders, here’s a sampling: There is power in collaboration! We hope you enjoyed the videos.

Recommended Event 3/17/21: “Mindset, your most Powerful Tool” Free Webinar

On Axis Music Recommends… Free Webinar “Mindset, your most Powerful Tool“ March 17th 2021 2:00 PM EDT / 1:00 PM CST Sign up HERE. Presented by The Happy Musician. The Happy Musician also features interviews with artists, and an affordable 31-Day Workbook. I also enjoy the emails on the mailing...

Give Me Cumbia, or Give Me Death

“Give me liberty or give me death” is a famous line spoken by an early Colonial in America’s fight for freedom, all the while slaves and Native Americans were being denied rights. Thus began the irony of freedom in the USA. We do have freedom of speech, yet how do...

Does Music Belong in the Music Industry?

Somewhere in the sea of websites, streaming, videos, vlogs, blogs and Facebook live, I have to lift my head up to ask an important question: does music belong in the music industry? It seems to be getting along fine without it. The fashion, the stances, the scenes, the jeans, the...

Where is Music Innovation Coming From?

Innovation in the music industry is guided by non-music companies: Apple, YouTube, etc. Technology companies. To use an old metaphor, technology is the horse, and music is just the cart. An article on Digital Music News is where I got this little insight (it’s #83 in this article: https://www.digitalmusicnews.com/2016/07/22/music-industry-99-problems-2/). Almost...

Blogging Like It’s 1999

In 1999 there were about 20 blogs on the internet. It’s since gone up, way up. According to an article, “Currently there are over 3 billion people on the world using the internet, 75% of them are reading or posting blogs.” Plus, it’s estimated that by next year, well over...

As seen in Chicago Music Guide: Jason Ferg: “Woke + Righteous” Album Elevates Cultural Dialogue with Open Eyes

As seen in Chicago Music Guide. Article by Hannah Frank. Rapper Jason Ferg weaves together soulful influences from Chicago with his new, elevating album Woke + Righteous. Here’s the interview with Chicago Music Guide: The Woke + Righteous album starts with an intro like you’d hear while settling in on an aircraft. What led to...

Press Release: Two Bluesmen, Two Shows: “Dos Hombres” Stop in Wisconsin

FOR IMMEDIATE RELEASE Two Bluesmen, Two Shows: “Dos Hombres” Stop in Wisconsin June 1 & 2 While Touring World with Award-Winning Album Dos Hombres Wanted CD Release Shows in Madison & Milwaukee May 6, 2019 – Johnny Burgin and Quique Gomez, two internationally acclaimed bluesmen, are performing in June in...

Anne Harris (Violinist): Creating New Worlds 

In her music video for the song ‘Waves”, Anne is a mermaid—a mix of the sea and land. Two worlds are also inhabited by her music. Land lovers might think of violin for black tie orchestras or casual bluegrass, but her handling of the instrument opens up a whole world...

Music Frozen Dancing– Coolest Festival in Chicago

Twenty-five degrees, four bands and plenty of beer… One of the things that make Chicago a great city is the outdoor concerts and street festivals each year which residents enjoy. One of the things that make Chicago not so great is the long, cold winter with arctic temperatures and lots...