Marketing materials need to align with your mission. Gathering and creating marketing assets need to be guided by the question: what is your goal?
(If you need help choosing ONE goal, read this post “One Big Goal is One Great Idea”).
Match the attitude in your photos with your ideal gigs. If your goal is to play rock clubs, present your best action photos with you doing the windmill on the guitar (extra credit for jumping). If your goal is to play senior residences, present a calm demeanor in your photos. Look gracious and comforting. Make sure the attitude in the photos matches the types of gigs you want to play. It’s a little intangible, so you can test yourself: look at photos of artists and imagine where they are best suited to perform. See what cues lead your assumptions, and borrow them if they fit your goals.
For a booking person from a venue that is coming to your website, what would make their job easier? Don’t just go for the hard sell. Think of what tools or resources you could you give them that would enhance their knowledge of not just you, but of your genre, your style, or the types of performances you offer, or the venues or audiences you are best suited for.
Photo by 3d illustrations on Unsplash