I recently came across Fabiana Claure, a music business maven with programs to help musicians. She suggests: Make 1 Big Business Goal for the next year.
That’s right, indie musician, even though you wear 18 hats, choose one goal. The goal must also be doable and scale-able, but let’s start with identifying it.
No biggie.
Some questions to help this process are:
- What venues you want to play or not play?
- How much money you want to make?
- How much money you want to invest in yourself?
- How many songs you want to produce?
- How many shows you want to perform in a year?
- How you want the audience to feel at your shows?
- Causes you want to contribute to?
- People or organizations you want to collaborate with?
- How many music videos do you want to make?
- How big do you want your mailing list to be?
- How big do you want your online following to be?
- Will you monetize your online following? How?
- Will you prioritize making the most of your time and energy?
- Will you commit to working on your craft x number of hours per week?
Related reading: https://www.inc.com/damon-brown/why-you-should-double-down-on-only-one-goal.html